Price ranges by site type

These prices reflect the Moroccan market in 2026. They exclude hosting, maintenance and plugin licenses — we will come back to that.

Site type	Fork	What's included
Basic showcase website (3-5 pages)	Price upon request	Premium theme, standard pages, contact form
Professional showcase website	Price upon request	Custom design, Elementor Pro, basic SEO, responsive
Corporate website with blog	Price upon request	Custom design, blog, multilingual, SEO scheme
E-commerce WooCommerce	Price upon request	Product catalog, online payment, order management
E-commerce is progressing	Price upon request	Marketplace, ERP sync, multi-currency, advance stock
Custom portal/application	20,000 MAD and more	Member area, API, specific business logic

A website costing 1500 MAD isn't necessarily a bad website. It's a website that meets a specific and limited need. The problem arises when you expect a 1500 MAD website to deliver the results of a 12,000 MAD website.

What really makes the price vary?

The design — custom or theme

A premium theme (Astra, GeneratePress, Divi) with Elementor customization costs 2 to 5 times less than a design created from scratch in Figma and then custom-integrated. The visual result will be different, but for most needs, a good, well-configured theme gets the job done.

The number of pages and features

A simple 5-page website doesn't pose any pricing problems. However, a portal with 3 user types, approval workflows, and ERP integrations requires a complete functional analysis before any cost estimate can be provided. Don't be surprised if the quote takes some time.

SEO — included or not?

The price of creating a website rarely includes actual SEO work. What you're generally paying for is the installation of an SEO plugin (Yoast, RankMath) and the entry of a few meta titles. A content strategy, 100% optimization of Core Web Vitals, JSON-LD schema markup, and internal link architecture are separate tasks, billed separately.

Technical performance

A "standard" WordPress site often scores between 50 and 70 on Google PageSpeed. Reaching 95-100 requires specific work: image optimization, lazy loading, eliminating render-blocking resources, and cache configuration. This work can represent 20 to 30% of the total budget.

Freelance vs. agency — the real difference

Criteria	Freelance	Agency (MogaCode)
Hourly rate	200-500 MAD/h	500-900 MAD/h
Availability	Variable	Contractual guarantee
Multi-domain expertise	Rarely	Design + Dev + SEO + Marketing
Post-delivery tracking	According to the freelancer	Optional maintenance included
Long-term reliability	Risk of disappearance	Stable structure
Speed of execution	Often more agile	Planning structure

Hidden costs — the ones we always forget

Hosting and domain name

Expect to pay between 500 and 2000 MAD per year, depending on the quality of the hosting provider. "Free" or "50 MAD/month" hosting plans often compromise on performance and security. For a professional website, a quality hosting provider (such as Infomaniak, Kinsta, or WP Engine) is essential.

Premium plugin licenses

• Elementor Pro — Price upon request
• Yoast SEO Premium — 1200 MAD/year
• WooCommerce extensions — 400 to 2000 MAD/year depending on the extensions
• Backup plugin (UpdraftPlus Premium) — 300 MAD/year
• Wordfence Premium — 1100 MAD/year

Monthly maintenance

An unmaintained WordPress site is a site that deteriorates. Security updates, backups, monitoring, post-update bug fixes — expect to pay 300 to 1500 MAD/month depending on the service level.

ROI — when is it worth it?

The question isn't "how much does a website cost" but "how much does it bring in?" A showcase website costing 8,000 MAD that generates 3 new customers per month with an average order value of 5,000 MAD—the ROI is positive in less than 15 days.

The rule: invest proportionally to the value of a customer. If your average order value is 300 MAD, a website costing 20,000 MAD makes no sense. If your standard contract value is 50,000 MAD, saving money on the website is a strategic mistake.