The digital strategy that makes a real difference.
Digital presence audit, roadmap, implementation support. Patrick, founder of MogaCode, a forensic IT auditor, guides you with 30 years of experience.
Our missions
Concrete interventions, tailored to your real challenges.
Comprehensive analysis: website, SEO, social media, online reputation, internal tools. Deliverable: PDF report + prioritized action plan.
Defining the 12-month strategy: what to do, in what order, with what budget. Aligned with your business objectives.
We remain by your side during implementation. Monthly committee meetings, real-time adjustments, reporting.
IT expertise missions (disputes, arbitrations). Expertise report, expert testimony.
Our difference
«"As a forensic auditor, my role is to tell you the truth, not what you want to hear."»
«"We don't just deliver a PowerPoint presentation. We can implement what we recommend."»
«"30 years in Europe + based in Essaouira. We understand both markets."»
Areas of expertise
Extensive technical expertise at the service of your strategy.
- 30 years of experience in IT and web development
- Cybersecurity expert
- Founder of MogaCode SARL-AU, Essaouira
- Former consultant for European companies (Belgium, France)
- Passionate about teaching and training
«"Digital technology is not an end in itself. It's a tool. My role is to help you pull the right one."»
Frequently Asked Questions
It's about analyzing your digital situation, defining a clear strategy, and helping you execute it.
Very small businesses, SMEs, associations, local authorities. Size matters little, the will to progress does.
A court-appointed expert who advises judges on technical IT issues. I work in cases involving cybercrime, software piracy, etc.
45 minutes, free of charge, via video call or in Essaouira. We'll review your situation and your objectives.
An outside perspective changes everything.
First appointment free · No commitment · In French or Arabic
Why? eight out of ten digital strategies never reach their goals.
According to McKinsey (Global Survey on Digital Transformation, 2024), 70% of digital transformations in SMEs fail within their first twelve months. On the ground in Morocco, the figure is likely higher. Three reasons come up in our audits.
No tangible measurement of results
Projects are launched 'to digitalize' without defining success indicators upfront. Six months later, no one knows if the investment paid off. ROI remains impossible to demonstrate internally.
Prioritization drowned in noise
Everything becomes urgent at once: website overhaul, CRM, automations, artificial intelligence, SEO, social media. Without an impact × effort matrix, teams scatter and projects stall in parallel.
The gap between strategy and execution
A beautiful 80-slide PowerPoint document triggers no change. Recommendations stay abstract, owners aren't identified, deadlines slip. The strategy dies in a shared folder.
From audit to measurement, five structured phases and tracked.
Every MogaCode digital consulting engagement follows the same framework. You know what you're buying, what we deliver, and by when.
Data audit and field listening
We cross-reference three sources: your quantitative data (Analytics, Search Console, CRM, sales), individual interviews with 5 to 8 key people in the organization, and a benchmark of 3 to 5 direct competitors. Deliverable: a 12-15 page diagnostic report with the real friction points identified.
Strategy and prioritized roadmap
Based on the diagnostic, we build a 90-day and 12-month roadmap. Each initiative is scored on two axes: expected business impact (quantified) and implementation effort (person-days). You get a prioritized matrix with associated OKRs and designated owners.
Implementation via sprints
We execute initiatives in two-week sprints, autonomously or alongside your teams depending on the engagement model chosen. Weekly standup, sprint-end demo, monthly OKR review. No initiative exceeds three sprints without concrete delivery.
Measurement and iteration
Each delivery goes through a Measure → Learn → Iterate cycle. Metrics defined in Phase 2 are tracked in real time via a shared dashboard. If an OKR doesn't move after two sprints, we cut and redirect.
Skills transfer
Before the end of the engagement, we train your internal teams on the tools, processes, and indicators implemented. Full documentation, video sessions, runbook for troubleshooting. The goal is for you to operate without us after six months.
Four families of missions where we excel.
Our digital consulting missions focus on areas where MogaCode's operational experience makes the difference. Here are the four most common families in 2026.
SME digital transformation
For organizations with 10 to 200 employees looking to move beyond Excel, digitize critical business processes (invoicing, sales, HR, support), and switch to well-integrated SaaS tools.
Typical deliverables: mapping of current and target processes, tool selection, Make/n8n integrations, team training, and switchover runbook. Duration: 3 to 6 months.
SEO and performance overhaul
For WordPress sites with stagnant or declining organic traffic (typically due to a Google Core Update penalty). Technical diagnosis, content plan, structural overhaul, and monitoring over 6 to 12 months.
Typical deliverables: audit technique 30 axes, content gap analysis, briefs de contenu, monitoring positions, push d'optimisations WordPress via notre SaaS MisterGoo. Durée : 3 à 9 mois.
AI integration and automation
For organizations wanting to integrate GPT-4o, Claude, or open-source models into their back office: RAG on internal documents, conversational business agents, and multi-system automations via n8n.
Typical deliverables: proof of concept, target architecture (LangChain, vectordb, security), WordPress or ERP integration, and quality monitoring. Duration: 2 to 4 months.
E-commerce scale-up
For WooCommerce or Shopify merchants hitting a growth ceiling: funnel optimization, inventory management, logistics automation, and aligned paid ads and SEO scaling.
Typical deliverables: conversion audit, journey redesign, Morocco payment integrations (Saham, CMI), stock-delivery automations, and acquisition plan. Duration: 2 to 6 months.
Everything we're asked before signing.
How long does a digital consulting engagement last?
What's the difference between consulting and an agency?
What are typical deliverables for an engagement?
How do you measure return on investment?
Do you work remotely or on-site?
What tools do you use?
Do you have predefined packages or do you bill per engagement?
Do you sign confidentiality agreements?
Patrick Rary
This page was written and signed by Patrick Rary, founder of the MogaCode studio and computer engineer for 30 years. All methodologies described here reflect the digital consulting missions actually carried out by MogaCode for SMEs in Morocco, Belgium, France and Luxembourg.
What our clients say
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